A case study in transforming fragmented coordination into structured execution.
Real-Time Execution at Scale: Campaign Management Reimagined with FOUR
Before FOUR, brand campaigns were coordinated manually — scattered across WhatsApp chats, phone calls, and delayed reports. There was no standardization, no structured task system, and no real-time visibility into what was happening in the field.
To eliminate these inefficiencies, Forth Dimension partnered with GLN to build FOUR — a fully tailored digital platform that unifies campaign planning, field reporting, and live dashboards into one mobile-first ecosystem.
100+ Outlets
Coordinated via real-time dashboards
<1 Minute
To report a task or flag a stock issue
Zero Paperwork
For daily check-ins and reporting
3 User Roles
Unified in one system: Admin, Supervisor, Promoter
Built in 1 platform
With 100% custom workflows
The Challenge:
Campaign operations lacked structure and scalability. Field and HQ teams struggled with:
Disconnected communication and task assignments
No centralized data for sales or attendance
Limited visibility across outlets
Delays in issue reporting, payroll, and stock tracking
This made campaign execution inconsistent and hard to scale across retail locations.
The Solution:
GLN developed FOUR as a custom-built platform to centralize campaign operations across teams and outlets. It replaced scattered chats and spreadsheets with one integrated system:
Mobile app for field teams to clock in, submit reports, and flag issues
Web dashboard for admins to assign tasks and monitor sales
Real-time visibility into attendance, stock, and campaign performance
With built-in GPS tracking, surveys, and reporting, FOUR created a single source of truth — improving task clarity, response speed, and execution quality.
The Results:
FOUR brought structure and speed to every level of campaign execution:
Clear task assignments and real-time sales tracking
Daily usage by field teams with minimal training
Faster response to stock issues and on-ground challenges
Improved payroll accuracy through GPS-based attendance
Continuous updates driven by real-world feedback
The platform has simplified operations, boosted accountability, and made campaign management truly scalable.